Tough, no-nonsense websites for makers and small businesses. Cumbrian roots, now based in Herefordshire.
01 The short version
I build tough, no-nonsense websites for makers and small businesses. Cumbrian roots, now based in Herefordshire, and I run my own Shopify stores too, so I know what a site needs to do.
From a first online shop to a simple site that tells people who you are, I handle the build and the fiddly bits, then stick around afterwards.
What I doFrom a first online shop to a simple site that tells people who you are, I handle the build and the fiddly bits, then stick around afterwards.
Online shops that are easy to run day to day, with products, collections and checkout set up properly.
Clear, well-built websites for service businesses, with pages you can update yourself.
Plain, honest words that explain what you do, plus the SEO basics so people can find you.
Ongoing help after launch: updates, changes, new products and pages, and someone to ask.
I'm Jack. I grew up in Cumbria and used to keep Herdwick sheep, the hardy native breed of the Lake District fells. They're out in all weathers, they get on with the job and they don't need fussing over.
I'm now based in Herefordshire, and alongside Herdwick Studio I run a manufacturing business with its own Shopify stores. So I'm not just building sites, I rely on them every day.
I know what matters: a site that's clear, quick to update and brings in enquiries and orders.
Out in all weathers. Gets on with the job.
That's how I think a small business website should be.
Built stone by stone
These are live stores from my own manufacturing business. I built them and I use them every day.
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Welding tables, sold direct through Shopify. The main store for my manufacturing business in Shobdon, Herefordshire.
Workshop chairs, sold direct through Shopify. A sister brand to MAC Industries.
Van bed systems, sold direct through Shopify. A sister brand to MAC Industries.
Client work will be added here as projects go live.
Start your projectNo drawn-out projects or confusing handovers. You'll know what's happening at each stage.
We talk about your business, what you sell or offer, and what you need the website to do.
I put together a clear plan: the pages, the platform, the words and a quote, so there are no surprises.
I design and build the site, set up products, pages and forms, and share progress as I go.
We go live, I show you how to make simple changes, and I'm here for support afterwards.
Every business is different, so every project gets a fixed quote before any work starts.
For service businesses that need a clear, simple website.
For businesses ready to sell products online.
For keeping your site up to date after launch.
If you mainly sell products online, Shopify is usually the better fit. If your site is mostly about your services and information, WordPress often suits. We'll work out what's right for you in our first chat.
Yes. I can write or tidy up your page copy and product descriptions, and cover the SEO basics so your site is easier to find.
I'll show you how to make simple changes yourself. If you'd rather hand it over, I offer ongoing support for updates, new pages and products.
Yes. I run three live Shopify stores for my own manufacturing business: MAC Industries, Helix and ViKA. You can see them in the stores section above.
No hard sell and no jargon. Tell me what you make or do and what you need, and I'll come back with honest thoughts and a fixed quote.